Folke Engholm

Based in Shenzhen


Folke has spent over two decades bridging Asia and The West, helping Western brands expand East and guiding Chinese companies into Western markets.

Sarah Grann

Based in Stockholm


Sarah has spent over a decade driving growth for lifestyle and family brands, turning influencer marketing and insight into connection and commercial impact.

Felicia Lövgren

Based in Stockholm


Felicia has spent over a decade leading digital and influencer marketing across the Nordics, combining strategy, and teamwork to deliver lasting brand growth.


Martin Garbraczyk

Based in Marbella


Martin has spent over two decades shaping how global brands expand, aligning strategy, structure, and culture to create sustainable commercial momentum.

Kalle Mobeck

Based in Stockholm


Kalle has spent his career building brands at the intersection of creativity and commerce, helping companies find clarity, grow, and align storytelling.


Our Story: We Build To Connect What Others Keep Apart


Our Story: Built to Connect What Others Keep Apart

We’re business and marketing leaders who’ve spent our careers building brands, driving growth, and leading change shaped by both Eastern speed and Western strategy


We’re business and marketing leaders who’ve spent our careers building brands, driving growth, and leading change shaped by both Eastern speed and Western strategy

Let’s Go

Folke Engholm

“Long-term growth is built on trust, not transactions.”


Based in Shenzhen, Folke has spent over two decades bridging Asia and The West, helping Western brands expand East and guiding Chinese companies into Western markets.

He has led market entries and growth strategies for brands such as Spotify, Genesis, and DW, combining strategic foresight and cultural fluency to build trust and long-term success across regions.



Sarah Grann


Sarah Grann


"The best marketing starts with understanding how people actually live."


With over a decade of experience in influencer marketing and brand expansion, Sarah Grann has led campaigns and growth strategies for brands such as Bosch, ACO, Ecovacs, and Lindex.


Deeply knowledgeable in life-at-home marketing, she helps lifestyle and family-focused brands connect with real people through strategy, storytelling, and creativity that converts.




Martin Garbarczyk


Martin Garbarczyk


“The strongest brands grow by aligning global ambition with local understanding.”

With over two decades of international experience, Martin Garbarczyk has led strategy, partnerships, and market expansion for global companies including Google, Condé Nast, Samsung, and Adobe.


Known for his ability to connect business strategy with creative execution, he helps brands translate vision into traction.




“The strongest brands grow by aligning global ambition with local understanding.”


With over two decades of international experience, Martin Garbarczyk has led strategy, partnerships, and market expansion for global companies including Google, Condé Nast, Samsung, and Adobe.


Known for his ability to connect business strategy with creative execution, he helps brands translate vision into traction..


Felicia Lövgren


Felicia Lövgren



“It’s not about being everywhere. It’s about doing the right things really well.”


With over a decade of experience leading digital and influencer marketing across the Nordics, Felicia Lövgren has partnered with brands such as Storytel, Libero, Samsung, Philips, and Electrolux.


Specialized in brand development and marketing leadership, she combines strategic clarity and operational structure to help established companies evolve, communicate, and grow with purpose.




Kalle Mobeck


Kalle Mobeck


“The best ideas use technology to make creativity have more impact.”


Kalle has spent his career at the intersection of creativity and technology, helping global brands like IKEA, Volvo, and Unilever turn ideas into measurable growth.


With a background in brand strategy and AI-driven marketing, he focuses on how innovation, storytelling, and commercial clarity can work together to shape the next generation of brand impact.



“The best ideas use technology to make creativity have more impact.”


Kalle has spent his career at the intersection of creativity and technology, helping global brands like IKEA, Volvo, and Unilever turn ideas into measurable growth.


With a background in brand strategy and AI-driven marketing, he focuses on how innovation, storytelling, and commercial clarity can work together to shape the next generation of brand impact.

Let’s Unlock Your Brand
From strategy to results

Our Story

Align was born out of frustration and hope.

Frustration with what marketing had become. Complicated, fragmented, and disconnected from the people it is meant to serve.
And hope for what it could be. Human, creative, and commercially powerful.


We started Align to bring those worlds together.
To connect East and West. Brand and performance. Creativity and results.
When everythin

Our Story

Align was born out of frustration and hope.

Frustration with what marketing had become. Complicated, fragmented, and disconnected from the people it is meant to serve.
And hope for what it could be. Human, creative, and commercially powerful.


We started Align to bring those worlds together.
To connect East and West. Brand and performance. Creativity and results.
When everythin

Let’s Unlock Your Brand
From strategy to results



Lets Go