CHINA

One foot in Sweden.
One foot in China.

We’ve spent 15 years working in and around China, close to companies, creators and platforms that move at a very different pace. Today we use that perspective both for Chinese brands going global and Western teams that want to understand what is happening there before it reaches them.

Explore China with us ↓

CHINA

One foot in Sweden.
One foot in China.

Explore China with us ↓

WHY CHINA

We believe some of the next generation of global brands will be built in China.

China has become one of the places where new products, business models, creator formats and ways of selling are tested at enormous speed. The value is seeing those experiments early enough to understand what matters, what travels and what does not.

01 / SHENZHEN

02 / THE COMPANIES

03 / ON THE GROUND

EXPERIENCE IT FIRST HAND

They wanted to see it for themselves.

When Colgate-Palmolive’s global management team wanted a closer look at how Chinese companies are building, testing and scaling, we brought them to Shenzhen.

The idea was simple: spend less time talking about China from a meeting room and more time inside some of the companies shaping what comes next.

Company visits. Retail. Technology. Platforms. Culture.

CHINA FIRST HAND

100+ people have experienced China first hand with ALIGN.

Executives, marketers and founders have joined us in Shenzhen to meet companies, visit retail, see platforms up close and spend time with the people building what comes next.

COMPANY VISITS

Inside the companies building at China speed.

MARKET IMMERSION

Retail, platforms and new consumer behaviour up close.

LEADERSHIP TRIPS

Built around the questions your team actually wants answered.

SHENZHEN WITH ALIGN

See China with the people who know where to look.

We build tailored Shenzhen trips for leadership and marketing teams that want to understand China through company visits, retail, creator culture, technology and conversations on the ground.

Tell us what you want to understand and we’ll build the trip around the questions that matter to your business.

Book a China call →

What could a trip include? →